Voices’ recent article, How To Create Audio Ads: 8 Tips for Digital Advertising, provides readers with an in-depth outline of how to create and distribute successful audio advertisements. The guide is based on the company’s expertise in audio content development and marketing.
For more information, visit: https://www.voices.com/blog/audio-ads
This release will help readers break into audio advertising spaces and create successful campaigns to promote their brand.
Audio advertising is expected to grow at least 8% in 2022. Moreover, there is evidence that it is more effective than traditional methods. One study found that ads integrated into personal playlists impacted long-term memory 49% better than radio, 36% better than television, and 29% more than mobile video advertisements.
Voices’ new article gives a thorough overview of how audio advertising differs from other marketing methods that readers might already be familiar with. The guide covers a range of topics including audio ad channels, how to write an audio script, what makes a compelling audio ad, and examples of successful campaigns.
Readers will learn the components of a strong audio script, including how to write a script with an appropriate tone, length, and call to action. The guide also explains how businesses can connect with listeners using a hard, medium, or soft sell, and shows how to use the formal elements of an audio advertisement to create a successful campaign. Businesses should use music, sound effects, and a compelling voice-over to create a memorable advertisement for listeners.
The article ends with 8 industry-backed tips for creating successful campaigns. Following these simple tips, such as keeping the ad simple or ensuring background music is not too distracting to the listener, can help businesses develop professional campaigns.
Since its founding, Voices has become the leading voice-over marketplace with a talent pool of more than 2 million freelance voice-over artists across 160 different countries. With the release of this guide, the company reaffirms its commitment to providing clients with the tools and expertise they need to develop successful audio campaigns.
Interested parties can learn more about Voices and view their full range of products, services, and resources by visiting https://www.voices.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.