Auto Repair Shop Recruiting: A Deep Dive with Chris Lawson on Busy Bays Podcast

Oceanside, CA, August, 3 2023 – In a time when finding skilled technicians, service advisors, or office staff for auto repair shops has become increasingly challenging, The Busy Bays Podcast presents a must-listen episode, especially for those in the auto repair business.

The Busy Bays Podcast host Martin Morgan invited Chris Lawson, the founder of Technician Find on to talk about what’s working right now for independent automotive repair shops to find skilled talent. In this exciting episode, Chris takes listeners on a comprehensive journey into the world of recruiting for auto repair shops, answering pressing questions and providing actionable insights.

This podcast is not just for those currently in the recruiting process looking to hire

a mechanic, but also for anyone who may ever plan to hire in the auto repair industry or retain their A-players. It’s an enlightening look at a critical aspect of business that affects every auto repair shop today.

Highlights of the Episode Include:

Job Ads & Expansion of Reach: Chris delves into how to write effective job advertisements and explores innovative strategies to expand the reach for candidates, ensuring that shops attract the right talent.

The Role of Culture: Understanding and communicating shop culture can play a significant role in attracting like-minded individuals who align with business values and vision. Chris emphasizes the importance of culture in the recruitment process and explains how it can be leveraged to find the perfect fit.

Expert Insights: With his vast experience in the industry, Chris Lawson provides enlightening insights that will undoubtedly increase success rates in finding employees who will contribute positively to the shop.

How to understand the technician market to hire more effectively.

Social Media and Recruiting: social media is a significant opportunity for recruiting, which many shops overlook.

Utilizing Craigslist to find skilled techs: A counterintuitive way to get applications by using Craigslist cleverly.

Referral Strategies that are working right now to find good techs.

How to write ads based on personality profiles for different positions.

Creating a Welcoming Culture.

Why all job ads look the same to techs and what to do to stand out.

A proven 5-part structure for creating effective ads.

Effective advertising techniques to get more eyeballs on help wanted ads without breaking the bank.

The importance of “why” in defining business culture.

Whether a shop owner, a manager, or simply interested in the auto repair industry, this episode provides valuable wisdom that any interested listener won’t want to miss.

About Technician Find

Technician Find was founded by Christopher T. Lawson in 2018. Technician Find provides full-service technician recruitment services for auto and truck repair shops nationwide. Services provided by TechnicianFind.com include ad copywriting, on-demand technician recruitment courses and coaching, geotargeted ad placement, and much more. Visit www.technicianfind.com.

About The Busy Bays Podcast

Repair Shop Websites presents The Busy Bays Podcast. A podcast that’s all about being the ultimate marketing and business resource for auto repair shop owners. They talk about topics like repair shop marketing, customer service, recruiting and keeping automotive technicians and more!

Listen Now!

Tune in to The Busy Bays Podcast to hear Chris’s enlightening insights and to increase success in finding employees who will be a great fit for the shop. Available on all major podcast platforms, or listen directly on Spotify.

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