With their new report, LO:LA explains the main areas where a brand’s marketing will be seen and how to maintain consistency in their online and offline advertising, social media posts, PR materials, and customer service interactions.
More information is available at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity/
In the new report, business owners will also learn about the benefits of consistent branding for improving their employees’ morale, as it creates a feeling of community and trust within a company.
From McDonald’s to Apple and Nike to Netflix, creating a memorable brand is a key factor for success and recognition across all industries. By ensuring that branding is consistent in every customer touchpoint, businesses can create a stronger sense of trust and authority with their audience.
To help business owners learn how and to develop this consistency within their own company’s creative marketing agency, LO:LA developed their educational branding report.
The report explains that while the importance of branding is common knowledge for all business owners, getting all of their departments to utilize the same voice, message, and feeling is where many businesses struggle. Furthermore, the report highlights how, by ensuring this consistency is maintained, it can be easier to identify which marketing strategies and content are the most successful.
To give business owners a better idea of where their brand is seen, LO:LA’s report also spotlights the various areas customers and employees will see and engage with it. This includes not only social media posts and advertising, but also the business’s product designs, color schemes, and internal communications.
“Yes, there are some risks involved with maintaining a brand identity over time-but we believe these risks can be mitigated through careful planning and thoughtful execution,” LO:LA stated in the article.
As a branding agency, LO:LA provides a range of services that can help business owners identify what their existing branding is and develop it into a comprehensive package. Its Brand In A Box service, for instance, assists SMB owners in creating a brand around their key values and message that can be used throughout their business, including on its website, in logo designs, and for creating marketing content.
Interested parties can find more information by visiting https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity/
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