Chicago Ecommerce Digital Marketing Strategy | Dental Sector Report Released

At the center of the newly released report is a B2C manufacturer and online retailer of custom-made dental appliances that include partial dentures and retainers. The strategists at Behind the Work explain how a goal-oriented digital plan led to a 630 percent increase in new business for their client, and a 1650 percent increase in the client’s top three ranking keyword positions.

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Statistics indicate retail sales in the e-comm sector grew by 50 percent during the pandemic and have fallen by 11 percent since. Despite macroeconomic trends, the sales and marketing teams at Behind the Work helped a direct-to-customer retailer of custom-made dental appliances increase sales seven times over while yielding a 430 percent return on ad spend.

The keys to successful digital marketing lie in effective research, accurate data, and precise goal setting, says Behind the Work. To reach the goals and objectives established for their recent client, the team determined a robust e-comm operation enhanced by reliable market conversion frameworks, new growth opportunities, and an effective content strategy.

Behind the Work says a fearless discovery phase and A/B testing are vital to unearthing new digital marketing opportunities. Their work in this area led to a creative combination of channels that significantly increased awareness and sales of their client’s lesser-known products while growing demand for already popular products. These tactics together with a refined SEO, a paid digital campaign and targeted inbound strategies resulted in outcomes that far exceeded their predetermined goals.

Behind the Work specializes in data-driven strategies designed to increase leads and multiply conversions. They help companies and organizations in the B2B, Education, SaaS/Technology, Health, Manufacturing and E-comm sectors cultivate new and existing customer segments, grow their reach and awareness, and improve revenues.

Joe Bazzi, client and founder of Dental Lab Direct says, “Being able to consistently speak with one or two people from the Behind the Work team was great. If you want a dedicated team that will treat you like you’re their number one priority then Behind the Work is the agency for you.”

Behind the Work says opportunities will always emerge throughout the life cycle of any marketing campaign, as will hiccups. They say that seizing advantages, leveraging successes, and problem-solving proactively create a formula that’s about as fail-safe as marketing can get.

Learn more at

Behind the Work

2130 Elmwood Ave.

United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.