Titled “The New Freelancers: Tapping Talent In The 2022 Gig Economy,” the report ran in the April edition of Forbes. An experienced technology entrepreneur, David Ciccarelli is the founder and Chief Executive Officer of an online marketplace that leverages a gig-based business model. In his article, Ciccarelli explains why growth in this sector is soaring, and points out the benefits freelance talent brings to brands, producers, creative teams, instructors, and global marketers looking for specialized talent.
Studies reveal close to 70 million USA professionals work as freelancers. In the new report, CEO David Ciccarelli explains why freelancing has exploded in popularity, both on the supply side and the demand side, and outlines the benefits of this shift in hiring dynamics.
Ciccarelli notes that the gig economy is especially beneficial to small businesses. Small business owners can feel confident about hiring a freelancer, he says, because of built-in payment security and the number of specifically qualified talent the hiring manager can evaluate.
The report cautions project managers and business owners to always check a freelancer’s portfolio and any client testimonials. Not inspecting a portfolio, says Ciccarelli, and entering into a contract just the same, can be a detrimental choice.
The expert also recommends utilizing online marketplaces and niche platforms when searching for freelance talent, explaining that platforms such as these offer a pool of suitable talent and are therefore more efficient.
In a bit of a departure from the standard definition of gig work, the thought leader says freelancers should not be treated like a Band-Aid fix for a gap in expertise but rather as part of a long-term business strategy that incorporates the freelancer. This allows project leaders to scale up and down as needed.
Ciccarelli’s voice actor and audio production global marketplace Voices exemplifies these benefits. Creative teams, marketers, producers, and instructors from the world’s biggest brands, including Shopify, Microsoft, BMW, Discovery Channel and hulu regularly turn to Voices for the talent and returning talent they need.
With his article, Voices CEO David Ciccarelli encourages today’s brands and marketers to incorporate freelance talent for the benefit of both short-term project needs and long-term business goals.
Visit https://www.voices.com to find out more.
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