KidGlov, a boutique, full-service advertising, branding and content marketing agency based out of Lincoln and Omaha, Neb., recently welcomed Bill Black, chief marketing officer of Scooter’s Coffee, to its podcast, Agency for Change. The episode explores Black’s multi-decade experience in the coffee industry and how Scooter’s Coffee has become a growing national brand.
“Scooter’s Coffee is so much more than just a place to grab a ‘cup of joe,’” said Lyn Wineman, KidGlov president and chief strategist. “They’re revolutionizing the coffee industry with ‘relationship coffee’ that promotes so much good for coffee bean farmers. It was fascinating to hear more about this incredible organization.”
Founded in 1998 in Bellevue, Neb., Scooter’s Coffee has now grown to more than 400 locations across the country. Their values center around connection through love, humility, integrity and courage. In addition to high-quality coffee and delicious drinks, the organization is firmly committed to building relationships with farmers, franchise owners, employees, and customers.
During the Agency for Change podcast episode, Black shares what ‘relationship coffee’ means at Scooter’s, how the organization focuses on customer experience, the story behind Scooter’s iconic smile stickers, and what’s next for the coffee brand–including new growth across the nation.
“Relationship coffee means we take a lot of pride in going in and building relationships with coffee bean farmers,” said Black. “We buy the beans directly from farmers and that allows them to get a higher price for their coffee, have a livable wage, and provide for their families.”
The full Agency for Change episode featuring Bill Black can be found on KidGlov’s website, or wherever podcasts are available.
To learn more about Scooter’s Coffee and find a location near you, visit: https://www.scooterscoffee.com/
The Agency for Change podcast from KidGlov marketing and advertising agency brings stories of people creating positive change in the world. From large companies and nonprofit organizations to small advocacy groups and solo agents for change, the program explores what inspires these changemakers, the work they’re doing, and how they share their message.
“We’re incredibly proud of this award-winning podcast that shares the stories of changemakers and those organizations that inspire our work,” said Wineman.
The advertising agency’s podcast releases new episodes every week. Listeners can hear the show on major podcast platforms like Apple Podcasts, Spotify, Pandora, iHeartRadio, or on KidGlov’s website.
KidGlov is a boutique, full-service advertising, branding, and content marketing agency, as well as a certified B Corp, with offices in Omaha and Lincoln, Neb., which specializes in nonprofit marketing, healthcare marketing, financial marketing, social impact marketing, and purpose-driven businesses. It has been named one of the Best Places to Work in Lincoln, and has won several accolades for its work, including awards from the American Marketing Association and the American Advertising Federation. Learn more about KidGlov on their website, or by visiting their offices in Omaha at 2120 S. 72nd Street, Ste 640, Omaha, Neb. 68124, and in Lincoln at 1230 O. Street, Ste 111, Lincoln, Neb. 68508.
2120 S 72nd St, Ste 640
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.