With the latest HubSpot marketing statistics showing that 72% of consumers who did a local search visited a business within five miles, Mint Media is introducing its hyper-local content marketing solution that can position dental practices at the top of Google Maps and search results for their target keywords.
More details about Mint Media and hyper-local marketing for dentists can be found at https://mintymedia.clientcabin.com
Mint Media is confident that its hyper-local approach, combined with its large network of media partners, can provide dental practices – which are largely small to mid-sized businesses – with the kind of online exposure that has traditionally been reserved for big corporations with substantial marketing budgets.
“Our hyper-targeted local marketing service is tailored specifically to offer dental practices an affordable way to improve online visibility and get more patients,” says Annie Kaspar, founder of Mint Media and dental professional of 15 years. “We use advanced software and our media connections to gain visibility on websites like Google News and Bloomberg – the kind of exposure that normally averages $10,000 to $100,000 per month and takes years.”
As part of its hyper-local marketing service, the agency creates six types of content: branded news articles, blog posts, podcasts, infographics, slideshows, and videos. Since all pieces target specific local areas – such as cities or neighborhoods – dental practices can improve their visibility for local searches and rank higher in Google Maps.
Along with improving online visibility – and in turn, website traffic – Mint Media also positions dentists as industry experts. Based on the services offered by the dental practice, its team of writers creates relevant, informative, and quality content that answers specific high-intent questions and offers value to prospective patients.
Furthermore, the content is published on high-authority sites – including YouTube, NBC, and local Fox and CBS – leading to improved brand awareness, authority, and reputation. This signals to Google that a dental practice is a trustworthy source; meaning Google will be more likely to rank their website higher. And, since consumers – similarly to Google – trust sources with high domain authority, they will also be more inclined to book an appointment, says Mint Media.
Mint Media is currently accepting new clients and invites dental practices in the wider Lynnwood, WA area to schedule a consultation by visiting https://mintymedia.clientcabin.com
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.