Social Media Marketing Content Templates & Restaurant Review Responses Launched
Since browsing a restaurant’s social media pages and online ratings is now the first port of call for prospective diners, the agency’s ready-to-post content automation system has been launched to help independent restaurants stand out from large, market-dominating chains.
More information is available at https://www.platr.co/automated-social-media
In an era when online reputation and social media presence have become critical to a restaurant’s success, Platr Digital’s marketing platform includes a hands-free, automated, and customizable communication system that boosts customer relations.
The content hub can help dine-in restaurants, fast-food establishments, cafes, and bars automate their digital engagement and scale their operations in order to strengthen their online presence while keeping marketing costs within budget.
Containing an all-in-one content composer tool, the hub leverages a catalog of responses to online questions, reviews, ratings, and comments. Platr Digital estimates that 89% of US consumers will choose another restaurant after receiving a poor response to their complaint or question.
To counter this, the content platform can produce review response prompts and compile an aggregate view of all customer posts for analytics purposes. As such, restaurants can reengage prospects using responses generated in line with the context of the comment to create an appropriate tone.
This reputation management and engagement technique encourages customers to return to the restaurant time and again, as well as signals to search engines that the restaurant is reputable. As such, by automating appropriate responses to user reviews, restaurants and food establishments can increase their SERP rankings and make it easier for new customers to discover them online.
In addition to its review and rating communication tools, the platform features a marketing calendar that restaurant owners and managers can use to schedule posts and content at specific times throughout the year.
With the built-in template library, platform users can generate social media content that helps them capitalize on holidays and events or promote their seasonal menus. This can be combined with Platr’s email marketing tool, which customizes messaging for regular, new, and returning diners.
A spokesperson for the company said, “From one place, your restaurant can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.”
More information can be found by visiting https://www.platr.co
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