Voice Over Advertising | Podcast Business Marketing 2022 Report Released
Titled “Why Your Businesses Need To Start A Podcast,” Ciccarelli refers to this marketing medium as being undervalued by many businesses. As the number one online marketplace for hiring voice, music, and audio production talent, Voices maintains a global pool of over 2,000,000 freelance talent who have lent their expertise to over 42,000 companies.
More information is available at https://www.voices.com/blog/why-your-businesses-needs-to-start-a-podcast
Studies reveal that 81% of podcast listeners, when advertised to, will conduct an online search or engage in some other desirable action. In his newly released report, the CEO of Voices says over 50% of his company’s clients are actively using voice overs for online advertising. He encourages more businesses to leverage podcast audience numbers as an effective marketing tool.
Interested parties can learn more at https://www.linkedin.com/pulse/5-reasons-why-now-best-time-start-podcast-david-ciccarelli
Ciccarelli notes that the number of worldwide podcast listeners is estimated to increase to over 800 million by 2025, creating a valuable opportunity for businesses to raise awareness of, and humanize their brands.
To launch a successful podcast, Ciccarelli advises businesses to ensure they know their audience so they can deliver high-quality content. He recommends creating a target persona toward which content should be tailored to create meaningful episodes and grow audiences.
The report also recommends businesses repurpose old content to give it an on-trend refresh that’s suitable for the podcast platform. Successful articles, videos, and other forms of content sitting idle on websites make for quick and compelling subjects that can become an effective vehicle of persuasion and for establishing goodwill.
Ciccarelli’s company Voices was established in 2005 and has since become a multi-award-winning online marketplace. Some of today’s biggest brands, including Shopify, Microsoft, BMW, Discovery Channel, and hulu all use Voices for the talent they need.
A company spokesperson says, “We serve over 160 countries, and offer talent in over 100 languages and dialects. We believe the human voice informs, entertains, and inspires, and we exist to make the world a more positive and accessible place through the power of the human voices.”
With his new report, Ciccarelli is introducing today’s business owners to a valuable and cost-effective marketing tool they can implement to engage and connect with target audiences in a way that humanizes their company and can lead to greater customer acquisition and loyalty.
Visit https://www.voices.com to find out more.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.