KFC and Lifetime are collaborating for a Mario Lopez mini film
Lifetime and KFC are wedding their brands for the all-new mini film called A Recipe for Seduction, featuring in all honesty Saved by the Bell’s Mario Lopez as a provocative Latin Colonel Sanders.
Debuting Dec. 13 on Lifetime, and afterward accessible to stream all through the holiday on all Lifetime applications and VOD platforms, the 15-minute film is an affectionately plated homage to the organization’s menu of cheesy melodramas.
“Let’s face it, we could all use a little distraction this holiday season,” KFC U.S. CMO Andrea Zahumensky, says in statement to Yahoo Entertainment. “So why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?”
Charged as Lifetime and KFC’s first invasion into branded custom mid-form content, A Recipe for Seduction discovers Lopez’s strong Sanders getting the attention of affluent beneficiary Jessica, who is similarly pulled in to his physical make-up and his stupendous designs to stir up the manner in which seared chicken is arranged and burned-through. “He has a secret recipe that’s going to change the world,” she gloats. Her sentiments don’t agree with Jessica’s plotting mother or obscure would-be life partner, who launch a campaign to remove Sanders from their kitchen… also, their lives.
“Lifetime is the perfect holiday home to bring this spicy, unexpected tale to life,” says David DeSocio, A+E Networks EVP of ad sales marketing and partnerships. “With a wink to the unique sensibilities celebrated in Lifetime movies, this co-production spotlights each brand’s POV and marries them in a fun and authentic way.” Uber Eats is joining in the branding fun: the food ordering and delivery service is offering six free extra crispy tenders on KFC purchases of $20 or more through their online platform.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Florida Times Daily journalist was involved in the writing and production of this article.